OpenGraph Protocol and Social Media SEO Meta Tags

edoobox has integrated a new feature into its WordPress plugin that automatically adds all OpenGraph Protocol (OGP) and Twitter SEO meta tags. These metadata tags, which improve the presentation of web content on social networks, enable the precise definition of title, description, image and URL for shared content. While OGP, originally developed by Facebook, optimizes the general presentation, Twitter SEO Meta Tags offer similar functions specifically for Twitter. This update ensures that engaging previews are generated when sharing offers via social media, increasing click-through rates and interaction.

For more information on these meta tags, please refer to the following two documentations:

Social Media Meta Tag Name	Value
`og:description`	A short description that edoobox automatically generates based on the offer description.
`og:locale`	The language that is stored in the shortcode.
`og:site_name`	Is generated automatically by WordPress and corresponds to the return value of the following WordPress function: `get_bloginfo('name')`.
`og:title`	The title is automatically generated by edoobox. If there is no value, the plugin uses the return value from the following WordPress function: `get_the_excerpt($post)`.
`og:title.alt`	Just like `og:title`.
`og:type`	Is always `website` and was defined by edoobox as a static value.
`og:url`	The entire URL of the current page including path and queries.
`og:image`	Corresponds to a URL to the offer image, unless none is stored. If the second case occurs, edoobox returns a placeholder image.
`og:image:secure_url`	This corresponds to the same URL as `og:image`as edoobox always returns a secure URL for the offer image.
`twitter:card`	This value defines which content should be displayed in the Twitter card. The edoobox WP plugin has the static value `summary_large_image` as described in the following documentation: https://developer.x.com/en/docs/twitter-for-websites/cards/guides/getting-started.
`twitter:title`	Just like `og:title`.
`twitter:description`	Just like `og:description`.

Example from the Demo AG which shares the German advanced course on Facebook

Sometimes SEO tools that define meta tags are already installed on a website. Our plugin therefore offers the option to deactivate this feature in the settings if required.

Related instructions

Keywords for these instructions

WordPress ¦ Plugin ¦ Meta Tags ¦ Social Media ¦ Twitter ¦ OpenGraph Protocol ¦ OGP