OpenGraph Protocol and Social Media SEO Meta Tags

edoobox has integrated a new feature into its WordPress plugin that automatically adds all OpenGraph Protocol (OGP) and Twitter SEO Meta Tags. These metadata tags, which enhance the display of web content on social networks, allow for the precise definition of title, description, image, and URL for shared content. While OGP, originally developed by Facebook, optimizes general content presentation, Twitter SEO Meta Tags offer similar functionalities specifically for Twitter. This update ensures that when sharing offerings via social media, engaging previews are generated, thereby increasing click-through rates and interaction.

For more information on these meta tags, the following two documentations can be consulted:

Social Media Meta Tag Name	Value
`og:description`	A brief description that edoobox automatically generates based on the offering's description.
`og:locale`	The language stored in the shortcode.
`og:site_name`	Automatically generated by WordPress and corresponds to the return value of the following WordPress function: `get_bloginfo('name')`.
`og:title`	The title is automatically generated by edoobox. If no value is present, the plugin uses the return value from the following WordPress function: `get_the_excerpt($post)`.
`og:title.alt`	Same as `og:title`.
`og:type`	Is always `website` and has been set as a static value by edoobox.
`og:url`	The complete URL of the current page, including path and queries.
`og:image`	Corresponds to a URL for the offer image, unless none is stored. If the latter occurs, edoobox returns a placeholder image.
`og:image:secure_url`	This corresponds to the same URL as `og:image`, as edoobox always returns a secure URL for the offer image.
`twitter:card`	This value defines the content to be displayed in the Twitter card. The edoobox WP Plugin has a static value of `summary_large_image` as described in the following documentation: https://developer.x.com/en/docs/twitter-for-websites/cards/guides/getting-started.
`twitter:title`	Same as `og:title`.
`twitter:description`	Same as `og:description`.

Example from Demo AG sharing the German Advanced Course on Facebook

Websites sometimes have pre-existing SEO tools that define meta tags. Therefore, our plugin offers the option to disable this feature in the settings if required.

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