Google Tag Manager / Google Analytics

E-commerce Tracking

The Google Tag Manager simplifies the integration of Google Analytics. With Google Analytics, you can not only measure revenue and conversions but also understand how users interact with your website, how they arrived there, and how to convert them into regular visitors.

This guide explains in detail how to utilize cross-domain tracking. Since even minor deviations in the setup can impair functionality, we recommend strictly adhering to the following step-by-step instructions. The container, which can be imported later, may be edited, but this also carries the risk that cross-domain tracking may no longer be possible.

Required Settings

1. Create a Google Analytics account (if you don't have one yet). You can find help here at Google Analytics.

2. In your Google Analytics account, create a new data stream for your website (if not already present) and add the domains app2.edoobox.com and edoobox.com to the data stream.

3. Enter the Google Analytics Measurement ID in edoobox.

4. Create a Google Tag Manager account on Google (if you don't have one yet).

5. Enter your Google Tag Manager Container ID in the edoobox settings.

6. Import the JSON file into Google Tag Manager and publish it.

1. Create a Google Analytics Account

If you do not yet have a Google Analytics account, create one on Google Analytics. Enter an account name, the website name, and the URL. Data sharing settings can be configured as needed. Then click «Get Tracking ID».

2. Register a New Data Stream in Your Google Analytics Account

Under «Data Streams», click «Add stream» and register a new web stream for your website, if one has not already been configured.

To ensure that tracking also accepts visits from the edoobox domain, these must be added under "Edit Tag Settings" > "Configure Domains."

Add all domain addresses and save them:
app2.edoobox.com | edoobox.com | your-domain.com, etc.

Now, copy the Measurement ID from your stream to your clipboard. The Measurement ID can be found in the upper right corner of your stream. It typically starts with G-XXXXXX.

3. Insert Google Analytics Measurement ID into edoobox

Enter the measurement ID in the designated field in the "Google & E-Commerce" section of your edoobox settings.

4. Create a Google Tag Manager Account

If you do not yet have a Google Tag Manager account, you can create one on the official website.

First, a new account should be created under «Admin». If you already have an account, this step can be skipped. We recommend using the same container as on the main page to avoid conflicts between containers.

We recommend choosing a clear and descriptive account name (e.g., your company's name). You can use one account for multiple websites/clients, as a separate container can be created for each website/client.

You can leave the «Share data anonymously with Google and others» option inactive or activate it.

If you wish to manage multiple websites/clients with the same account, it is advisable to use the domain as the container name, as this is unique and traceable. Select where the container will be used: Web, iOS, or Android, then click «Create». For use with edoobox, select Web.

5. Insert Google Tag Manager Container ID into edoobox

Copy the newly created Container ID GTM-XXXXXX to your clipboard. You can find the Container ID in your Google Tag Manager account under the Accounts > Containers tab.

Insert the Container ID into the designated field B within your edoobox settings, under the «Google & E-Commerce» section.

6. Import JSON File into Tag Manager

Once everything has been saved, the JSON file can be exported from edoobox.

This file can be imported into Google Tag Manager under the «ADMIN» tab. Select the desired Google Tag Manager, account, and container, then click «Import Container».

Select the exported JSON file, leave «Overwrite» active > «Continue» > «Confirm»

Then «submit» the container > «publish» > Done!

Available events sent to Google Analytics

view_item_list: This event occurs when the user views an overview page. The "item_list_name" corresponds to the category path, with individual categories separated by a ">".

view_item: This occurs when the user views the details of an offer.

view_edoobox_*: Various steps in the booking process (templates in Design Manager) are captured by events using this pattern.

1. pricecategory Price Categories Template

2. deliverables Additional Services Template

3. userform Participant Form Template

4. multioffer Multi-Offer Template

5. date Dates Template

6. overview Summary Overview Template
   

purchase: On this page, the purchase is confirmed and reported as a conversion.
The following events are available.

1. purchase Normal booking completed (Standard)

2. purchase_mustpay Booking in MustPay status

3. purchase_waitinglist Booking in waiting list mode

Cookie Banner Tracking Example

The following example demonstrates how cookie banner events can be implemented using edoobox and Google Tag Manager.

First, create a new variable named edCookieApproved, with the variable type Custom JavaScript.

Insert the following code:

function() {
  if (typeof window.edCookieApproved === 'undefined') {
    window.edCookieApproved = false;
  }
  return window.edCookieApproved;
}

Extend the existing trigger edEvent so that it is only fired when the variable is set to true is set:

In the next step, create a new trigger for the cookie banner event. If a corresponding trigger already exists, this step can be skipped.

Create a new tag named edCookieTag and select the option for the tag type Custom HTML from the options.

Insert the following code:

<script>
window.edCookieApproved = true;
</script>

Assign the previously created Custom Cookie Banner Event to the newly created tag. This ensures that events are only sent to Google Analytics when the cookie banner has been accepted by your customers.

Related Guides

• Subdomain and Meta Functionality

• Integrating an iFrame into a Typo3 Website

• Integrating an iFrame into a Joomla Website

• Integrating an iFrame into a Wix Website

• Integrate WordPress Website (WP Plugin / iFrame)

• Cookie Banner

Keywords for this guide

Google Tag Manager ¦ Google Analytics ¦ Google Ads ¦ Bing Ads ¦ Facebook Pixel ¦ Conversion